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Good Morning is a recovery drink that replenishes the body with select natural nutrients to help you recover after drinking.
The nutrients are a blend of natural plant extracts, antioxidants, and vitamins to improve your liver's natural functions, promote detoxification, and protect neurotransmitters.
Good Morning is a recovery drink that replenishes the body...
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Good Morning uses natural and healthy ingredients such as herbal extracts, amino acids, and select vitamins to target the negative effects of alcohol.
Negative effects such as inflammation, oxidative stress, GABA receptor health, and B-vitamin levels in the body.
We use natural nutritional supplements blended into a beverage, with science backed research on their specific effects to help promote against these negative effects.
Good Morning uses natural and healthy ingredients such as...
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Drink a Good Morning anytime during, before, or after drinking. This will allow Good Morning to work with your body, supporting liver function and detoxing while you drink.
We don't have a "best" time to take Good Morning because it is not an exact science, and everyone's metabolism is different.
Personally, I prefer to take it before I drink, or with the first one. As the writer of this FAQ I will provide you with some more information. My body composition is 6'2", weighing 165 lbs, with a fast metabolism. This may or may not be relevant to when the best time to take Good Morning. To summarize, see what works best for you.
Drink a Good Morning anytime during, before, or after drinking...
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To be honest, we are not really sure. In-the-field experiments have shown about 6-8 hours of protection.
If you're drinking for longer than this, I would recommend two.
While it is not always possible, if you are going on a 16 hour bender, (*we always advocate responsible celebrations*) a Good Morning will help reduce tomorrow for at least half of that.
In response to our initial statement, clinical studies will need to be conducted with larger samples sizes on a later version to get exact figures. When we do this, we'll update this section and send out an email. If you're subscribed.
To be honest, we are not really sure. In-the-field experiments have...
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First, unfortunately Good Morning will not work 100% of the time, nor for everyone. This is not an exact science, and we are on version #1.00.
With that said, many people are surprised at how well it does work. We have studied the science extensively and worked to create a product we are proud of with the highest quality of ingredients in generous and efficacious doses.
I will tell you to try it once, and you will be satisfied. If not, reach out to us, let us know, and we'll work to refund you.
First, unfortunately Good Morning will not work 100% of the time...
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Serve cold, you can mix, store in room temperature or below.
Serving: We've found taste is best when served from the fridge, or on ice.
Mixing: You can indeed mix Good Morning. We are working on some recipes on our blog, some fun drinks for you to try out.
Storage: If left in too hot in an environment, this could break down some of the ingredients of Good Morning, making it less effective.
Serve cold, you can mix, store in room temperature or below...
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Good Morning is FDA-compliant, as we are in the supplement category. FDA approval is a process reserved for drug products making health claims. Thus, we are not FDA-approved.
FDA-compliant means what we adhere to all FDA regulations in regards to manufacturing, labeling, quality controls, etc for the sale of supplements in the United States.
Compliance such as manufacturing in an FDA-registered food-grade facility according to Good Manufacturing Practices compliant with 21 CFR 117.
Good Morning is FDA-compliant, as we are in the supplement...
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No. Good Morning will not prevent intoxication nor enhance sobriety. Please celebrate and recover responsibly.
No. Good Morning will not prevent intoxication nor enhance sobriety...
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Yes. Good Morning, while it is a powerful concentration of nutrients - is derived from good sources. You are free to drink Good Morning on an empty stomach, or whenever else.
Yes. Good Morning, while it is a powerful concentration of nutrients...
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The inflammatory response caused from drinking alcohol can be measured with cytokines. These cytokines are a part of the inflammation process, and the more of them there are the worse the inflammation is.
This is also true for the oxidative stress placed on the body when drinking. Studies have shown levels of these cytokine biomarkers having a significant correlation with next-day severity [reference].
The causes of inflammation and oxidative stress on the body can either be from alcohol directly or indirectly within the process of breaking down into its byproducts.
The conversion of alcohol into acetaldehyde involves the endogenous production of free radicals, which are both harmful for the body and thus elicit an immune response [reference].
With multiple studies tying in inflammation and oxidative stress to next-day severity and the known metabolization process of alcohol creating inflammatory responses, we theorized that the best option to fight rough mornings would be to reduce inflammation and oxidative stress.
Good Morning uses a variety of ingredients to combat inflammation and oxidative stress. DHM (Dihydromyricetin, the extract of the Japanese raisin tree called hovenia dulcis), ginger, ginseng, glutathione, and green tea all assist in reducing inflammation and oxidative stress on the body*.[reference][reference][reference][reference][reference].*
The inflammatory response caused from drinking alcohol can be...
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Alcohol is one of the few exogenous molecules that can pass the blood-brain barrier. It interacts with a few select neurotransmitters that belong to the "reward system" in the brain.
Alcohol interacts with the neurotransmitter GABA’s receptors, binding to them and inhibiting responsiveness, and interacts with the excitatory neurotransmitter glutamate via the same interaction.
As these receptors are antagonized, this causes a buildup of the respective neurotransmitters, accentuating the familiar feelings of inhibition (relaxed, open) and excitement when drinking [reference].
There is a delicate balance between GABA and glutamate, and the brain attempts to compensate for this change by bringing the balance back toward equilibrium.
When you stop drinking, the brain’s compensatory changes are no longer opposed by the presence of alcohol, thus leading to the over-excitation of GABA and glutamate, acute alcohol withdrawal-induced GABA receptor plasticity, and other related rough morning symptoms [reference].
That overcompensation of neurotransmitters leads to the feeling we know in the morning, where we feel restless but tired at the same time. That’s "hangxitey", or the rebound effect.
Alcohol is one of the few exogenous molecules that can pass the...
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As we drink, the body consumes B-vitamins, agents in regulating the body’s functions for responding to inflammation and repairing oxidative stress [reference][reference].
Replenishing B-vitamins has been the target of some alcohol rough-morning studies.
There have been results with B-vitamin tests that show a positive correlation between B-Vitamin supplementation when drinking and a decrease in hangover severity [reference].
Refilling the cells with B-vitamins after drinking (or before) has shown positive benefits in helping avoid a rough morning.
We've filled Good Morning with B-vitamins to help us maintain high levels throughout the night and the next day.
As we drink, the body consumes B-vitamins, agents in regulating...
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Dehydration is the most common myth for alleviating rough mornings. The theory makes sense, and alcohol suppresses the antidiuretic hormone vasopressin (a hormone that keeps you from peeing too much).
Drinking alcohol and not water can lead to dehydration - which is never good. But the research shows that the level of electrolytes doesn't differ too much from baseline controls in dehydrated individuals [reference].
Even when they differ, there is no significant correlation between dehydration and next-day severity [reference].
Dehydration is the most common myth for alleviating rough...
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Acetaldehyde is the most common myth among commercial rough morning prevention companies. Many tout this toxic byproduct of alcohol as the cause of rough mornings, but no published scientific evidence supports a rough morning product that claims to enhance the elimination of acetaldehyde being effective in reducing next-day severity [reference].
Alcohol is metabolized in a two step process. Your liver uses the enzymes alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH) to do this. ADH oxidizes alcohol to acetaldehyde, then ALDH oxidizes acetaldehyde into acetate (a harmless acid found in vinegar).
Acetaldehyde’s pharmacokinetics in the body reduce the chances it's a significant agent in the development of a rough morning. For one, acetaldehyde can’t pass through the blood brain barrier, due to the abundance of ALDH enzymes near the brain [reference][reference].
Studies have shown that when acetaldehyde concentration was at its lowest, rough mornings were recorded to be most severe [reference]. Essentially, once your body has finished removing all the acetaldehyde from your system, you start to feel the rough morning. Even variations of acetaldehyde blood level concentrations showed no correlation with next-day severity [reference].
With this knowledge, we can conclude that even though acetaldehyde is not a toxin to focus on, there is still the possibility that acetaldehyde may have indirect effects on the presence and severity of alcohol rough mornings.
For example, the process of metabolizing alcohol into acetaldehyde creates endogenous free radicals that cause oxidative stress and an inflammatory response. Inflammation is a consequence of consuming alcohol, and has been correlated to show causation for rough mornings.
Acetaldehyde is the most common myth among commercial...
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We are a small team and handle all shipping internally. This means it takes us 1-2 business days to get your order out, though usually on the quicker side. Please note on Friday's if we ship your order out, it could take UPS until Tuesday to scan it in and show movement. Regardless of this tracking, you should get your order within 1-6 business days after you click purchase. If this is not the case, please reach out to us at hello@goodmorn.co and we'll handle the situation.
As a note, with your purchase we will have sent an email confirmation over to you with tracking on your order, available to check at anytime, live updates.
Yes, our products have...
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No, we currently only ship within the USA.
The Apollo emits only at the...
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Once the package leaves our warehouse we no longer have control over it. We ship with UPS and USPS. Once confirmed delivered from the respective service we know it was dropped off.
Either it was placed in a hard-to-find area, delivered to the wrong address, or stolen. If you can't find your package please reach out to us at hello@goodmorn.co and we'll handle the situation.
Our portable Smart UV Mini's are...
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