Good Morn overview

How does Good Morn work?

Good Morn is a recovery drink that boosts your body’s natural response to alcohol.

Well...what does that mean?

In a few words, Good Morn’s formula enhances the alcohol-breakdown process that happens within your body. This enhacenement allows your body to push alcohol through your system with less resistance and leaves you feeling better in the morning.

Let’s take a dive into the science & processes by which this happens.

The Acetaldehyde Problem

Alcohol breaks down inside your liver into Acetaldehyde. It’s assisted in this process by an enzyme known as ‘alcohol dehydrogenase (or ADH)’.

Acetaldehyde is actually 20X more toxic than alcohol itself.

Acetaldehyde is then broken down into the final byproduct, Acetate. This process happens with the help of an enzyme known as ‘Acetaldehyde dehydrogenase (or ALDH)’.

An issue with the alcohol breakdown process is that your body only has a finite number of these enzymes.

These finite number of enzymes lead to a buildup of acetaldehyde - a ‘traffic jam of toxicity’.

Good Morn helps increase the effectiveness of these enzymes. This increase in effectiveness helps with decreasing this buildup of acetaldehyde.

Your body is now able to flush this toxic molecule through your system better than before.

Alcohol & GABA

As you drink, excess alcohol enters the brain. It binds to GABA receptors (inhibitory neurotransmitter) and inhibits the glutamate receptors (excitatory neurotransmitter).

Alcohol binding to GABA receptors leads to loss of motor control, lowered inhibition, and slurred words. The inhibition of the glutamate receptors only increases this effect.

This imbalance creates a rebound effect as alcohol passes through the body.

The brain moves from a state of inhibition, to a state of excitation as alcohol moves out of your system. The body will then try to compensate - this is the rubber band effect.

This rubber band effect creates a sense of anxiety, headaches, and reduces the ability to concentrate - symptoms you associate with a hangover.

Good Morn's custom blend is able to disrupt this imbalance by preventing alcohol from binding to GABA receptors.

By preventing GABA binding, it reduces the rubber band effect, which leaves you feeling better.

Good Morn’s Custom Blend

Good Morn uses a custom blend of amino acids, herbal extracts and antioxidants.

It tackles the key areas that alcohol effects so you can feel better in the morning.

Take one before your first drink, while drinking or right before bed. Good Morn’s blend will get right to work to increase your ability to breakdown alcohol.

Celebrate the moment with Good Morn

A liquid supplement filled with plant extracts, amino acids, and select vitamins in minerals to protect you for tomorrow.