The Acetaldehyde Problem

Alcohol breaks down acetaldehyde within your liver. It’s assisted in this process by an enzyme known as ‘Alcohol Dehydrogenase’ (or ADH).

Acetaldehyde is 20x more toxic than alcohol itself.

Acetaldehyde is then broken down into the final byproduct, Acetate. This process happens with the help of an enzyme known as ‘Acetaldehyde dehydrogenase’ (or ALDH).

An issue with the alcohol breakdown process is that your body only has a finite number of these enzymes.


Acetaldehyde break down from drinking alcohol

These finite numbers of enzymes lead to a buildup of acetaldehyde - a ‘traffic jam of toxicity’.

God Morn helps increase the effectiveness of these enzymes. This increase in effectiveness helps with decreasing this buildup of acetaldehyde.

Your body is now able to flush this toxic molecule through your system better than before

Alcohol & GABA

As you drink, excess alcohol enters the brain. It binds to GABA receptors (inhibitory neurotransmitter) and inhibits the glutamate receptors (excitatory neurotransmitter).

Alcohol binding to GABA receptors leads to loss of motor control, lowered inhibition, and slurred words. The inhibition of the glutamate receptors only increases this effect.

This imbalance creates a rebound effect as alcohol passes through the body.

The brain moves from a state of inhibition, to a state of excitation as alcohol moves out of your system. The body will then try to compensate - this is the rubber band effect.


Alcohol's interactions with GABA and Glutamate that can cause hangovers

This rubber band effect creates a sense of anxiety, headaches, and reduces the ability to concentrate - symptoms you associate with a hangover.

Good Morn's custom blend is able to disrupt this imbalance by preventing alcohol from binding to GABA receptors.

By preventing GABA binding, it reduces the rubber band effect, which leaves you feeling better.

October 11, 2021 — Kolade Oluwole